16 meetings in two weeks with offices that get sales email every day

01Challenge

Autumn Solutions makes Realite, software for rental and property management. The target group is landlords and managers with 30 to 1,000 properties. They get email from software vendors every day. Most already run a package and answer a cold email with "we have worked this way for years". The earlier campaigns also showed that part of the list was not a rental business at all.

02Approach

1. 01

   ListI built a new list of 5,793 offices that really rent out and manage, based on their own websites. The old list from Funda was full of brokers who do not rent out. That was the most common objection (10.3 percent of the hard no's).

2. 02

   SegmentI split by role: owner or director versus manager or operations. Four campaigns, one email per person.

3. 03

   MessageI read 448 hard objections from earlier rounds. The new email no longer claims anything about how they work. It starts with what other offices say and assumes a package is already in place.

4. 04

   Proof and askThe email names two offices that run on Realite and asks for a video call.

5. 05

   TestThe subject line "vastgoed software" won in earlier campaigns (9.0 versus 5.3 per 1,000). It now runs on a third of the volume, next to "panden in beheer" and "verhuur en beheer".

03Result

In the first two weeks of September 2026 this produced more than 30 leads. Sixteen of them became a meeting. The list did most of the work: someone who really rents out will answer an email about renting out.