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Outbound, content and gifting · B2B

You take the call. I do the rest.

Sales outbound by email and LinkedIn, LinkedIn content with thought leader ads, and gifting with handwritten notes. Plus a bit of RevOps, so it keeps running.

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Half an hour. No pitch deck.

Or pick your channel

Today 09:42

Who have you done this for?

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For these companies, among others.

Click a logo for the case.

  • Bosch
  • Maandag
  • CPB
  • Ferney
  • Sociuu
  • The Sleeping Agency, read the case
  • Koning Willem I College
  • VLC & Partners
  • HEO
  • Euro-Mat
  • InterSystems
  • SHV
  • Kenneth Smit
  • Lorenz Life Sciences Group
  • 1Klick Vastgoedprofessionals
  • Buildwise
  • Elbo
  • MCR Retailminds
  • Merkvast
  • Gemeente Molenlanden
  • RevControl
  • Autumn Solutions, read the case
  • Contrade, read the case
  • Neuromagic Amsterdam
  • Sneaker Jagers
  • Just Connecting

Today 09:44

How does it work?

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From intake to a call in your calendar.

Seven steps. We do the first two together: the intake and your ICP and offer. After that I build and run it. You take the call at the end.

  1. Step 1 · with you

    Intake

    We talk with you and your team: where does it hurt, and what have you tried already?

    • Conversation
    IntakeExample
    • Where does it hurt?
    • What have you tried already?
    • Who decides on this?

  2. Step 2 · together

    ICP and offer

    The prep month: we work out which companies fit and what you offer them.

    OfferExample

    ForLandlords with 30 to 1,000 properties

    OfferA demo with their own portfolio

    AskA half-hour video call

  3. Step 3

    Signals and websites

    I look for where something is happening right now and let Claude read and judge every website.

    • Stairoids
    • Crawl4AI
    • Firecrawl
    • Spider
    • Zyte
    • Parallel
    • Serper
    • Apify
    • KvK
    • Claude
    Crawl waterfallExample

    982of 1,000 sites read

    • dns1,000
    • site846
    • tls61
    • Crawl4AI38
    • Jina21
    • paid9
    • Firecrawl7

    Each step catches what the last one missedClaude judges

  4. Step 4

    List

    Which companies fit, and who decides there? One list comes out of that.

    • Clay
    • Apollo
    Target groupExample

    412companies

    1,180decision makers

    • Landlord, UtrechtDirector
    • Installer, BredaOwner

  5. Step 5

    Enrich and check

    I find the right address and check it before it goes in.

    • Icypeas
    • LeadMagic
    • Prospeo
    • Findymail
    • BounceBan
    • MillionVerifier
    Address checkExample

    96% valid4% removed

  6. Step 6

    Sending

    Email and LinkedIn, from your own domains and warm inboxes.

    • Instantly
    • Cheap Inboxes
    Sent per dayExample

    200per day after the ramp-up

    Week 1 to 1012 inboxes

  7. Step 7 · your step

    Call in your calendar

    Someone replies, I book it in. You take the call.

    • Your calendar
    TuesdayExample
    13:00 14:00Intro callDirector, landlord Utrecht 15:00

Steps 3 to 6 run without you.

Today 09:47

Is it just email?

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Email first. Then the rest.

Three angles that reinforce each other. Outbound is the foundation. Content, ads and something on the doormat come in once the base is solid.

  1. Sales outbound Foundation

    Email and LinkedIn on buying signals, the foundation under the rest.

  2. LinkedIn content and thought leader ads

    Posts under your own name, and I turn the best one into an ad for exactly the people on your list.

  3. Gifting and handwritten notes

    Something tangible on the doormat of the accounts that really matter.

Today 09:51

How long does it take?

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Three months building together.

In month 1 we build the base. From month 2 the first emails go out. In month 3 we look at the numbers together and evaluate. After that we scale up.

Price on request. Minimum 3 months.

Today 09:53

What do clients say?

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I'll let them tell you.

I worked with Jesse and Caspar on two different campaigns for Lightbits. First for the financial services market across Europe, where they built us a sharp marketing map and the signals we needed to book meetings. Then for our KubeCon Amsterdam event prep: TAMBuilders handled the prospect research and got the right signals in place, so we walked into the event with solid meetings already on the calendar. Two completely different projects, both delivered strong results and immediately actionable results.

Keimpe Paulus Keimpe PaulusVP of Sales Lightbits

We brought Jesse in to help us reach the fashion and retail market in the Netherlands and the UK for a marketing campaign concept. He did the research, mapped out the market properly, and kept the outreach running consistently. It opened up 24 partnership opportunities with the right roles within our target companies.

Claire Shaw Claire ShawMarketing Manager Sneakerjagers

Jesse heeft ons geholpen met een e-mail campagne gericht op de publieke sector in Nederland. Hij dook echt in ons prospectonderzoek, bracht onze doelgroep scherp in kaart en zette de hele outreach-infrastructuur voor ons neer. Dat leverde 11 geboekte meetings op in één maand tijd, in een markt die niet vanzelf binnenkomt. Fijne samenwerking, denkt echt met je mee in plaats van alleen mailtjes te versturen. Aangezien onze propositie in bepaalde opzichten abstract is, is het extra lastig om dit goed te verwoorden. Jesse heeft mijn woorden en visie krachtig aangevuld waar nodig om het toepasselijk te maken voor de doelgroep. Zeer content met het resultaat!

Ivar Plomp Ivar PlompBusiness Development Manager The Sleeping Agency

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Today 09:56

Can I see you at work somewhere?

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Watch along.

  • How to cold email German farmers no database has, using satellite data

  • Claude Code + Clay + Stairoids: the whole prospecting system

The video only loads when you press play.

Today 09:58

Who are you, actually?

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Jesse Bak, nice to meet you.

Jesse Bak

Jesse Bak

Text Jesse · B2B growth

I spent years setting up and running sales and marketing campaigns. I kept seeing the same thing: pipeline that depends on luck.

Now I build outbound, content and gifting for a few clients at a time, so I know every system myself. You talk to me, from intake to scaling up.

Follow me on LinkedIn

Today 10:02

Read 10:02

Text Jesse.

Tell me where it gets stuck. Pick how.